Economists urge stronger push to market Zambia’s National Identity

2026-03-02 - 17:38

Economist Kelvin Chisanga says Zambia must intensify efforts to market its national identity and locally produced goods to strengthen the country’s presence in the Southern African region and beyond. Mr Chisanga said Zambia possesses abundant natural resources that can drive its economic aspirations if supported by a coordinated, multi-sectoral approach involving manufacturers, tourism operators, government